What's A VSL?

A Video Sales Letter (VSL) is a video presentation used to pitch your product or service to potential customers. The primary goal of a VSL is to persuade viewers to make a purchase or take a specific action, such as purchasing your product, signing up for a newsletter, registering for a webinar, or scheduling a call. VSL's combine elements of direct sales, storytelling, music, sound effects and compelling visuals.

Why VSL's Are So Powerful?

Engagement: Videos are inherently more engaging than text alone and keep the viewer interested throughout the presentation.

Emotional Connection: Through storytelling and visual cues, VSL's can create an emotional connection with the viewer which helps persuade the viewer to take action.

Complexity Simplified: VSLs can break down complex products or concepts into understandable concepts, making it easier for the viewer to grasp the value of the offer.

Visual and Auditory Learning: People have different learning styles. VSL's cater to visual and auditory learners, making the message more accessible and memorable.

Scalability: Once created, a VSL can be viewed by an unlimited number of potential customers at any time, making it a highly scalable tool for reaching a wide audience. You can also create video ads from your VSL.

Direct Call-to-Action: VSL's typically end with a strong CTA, guiding the viewer on exactly what steps to take next, which can significantly increase conversion rates.

Trust and Credibility: A well-produced VSL can help build trust and establish credibility with the audience, especially if it includes testimonials, demonstrations, and a clear explanation of the offer.

How Does Our Process Work?

Step 1: We'll analyze your landing page, messaging and offer and develop a script for your VSL.

Step 2: Once the script is approved, we'll have you or a spokesperson record the video.

Step 3: We'll take the spokesperson video and edit your video: add footage, infographics, motion graphics, music, sound effects and captions.

Step 4: Once the VSL is approved, we'll deliver your video with and without captions.

Once you LOVE your new VSL, we can also talk about creating a series of video ads from it. When a video ad matches a VSL, it creates congruency between the video ad and the landing page which can increase conversions.

We have different pricing tiers for different levels of VSL's depending on the length and production quality of the VSL. Fill out the form below to get in touch and we'll give you a quote.